What is Top 5?
The Top 5 Business Guide is a new and exciting, concise consumer guide, serving relevant local information to the public.
The Top 5 Business Guide conveniently lists five quality local businesses in a range of industry sub-categories, all within seven key lifestyle categories, making it quicker and easier for consumers to source quality businesses in their local area.
How can I access Top 5?
Congratulations! You’ve already found the Top 5 Business Guide Online! We will also soon be launching our Top 5 SMS Search facility which will enable you to locate Top 5 businesses via an easy to use sms service.
In the coming months we will also distribute two printed versions of the Top 5 Business Guide in the Perth metropolitan area. These guides will be delivered free to Perth homes in a northern & southern edition. The Top 5 Printed Guide will be a high quality, full colour, glossy, magazine-style guide, with an easy to use format which replicates that of our online guide
With print, online and sms access you can have Top 5 Businesses at your fingertips in an instant!
Where is Top 5 available?
The Top 5 Business Guide has been launched in Perth, Australia however will soon be providing it’s business directory and information services in other metropolitan regions within Australia.
Why has Top 5 been developed?
The Top 5 Business Guide was conceived, researched and developed in Perth to provide consumers with a greater ability to identify quality businesses, when they need them. Businesses listed in the Guide perceive themselves to be Top 5 among their competitors, and the first choice of customers looking for something better in terms of service and supply.
Who will benefit from Top 5?
The Top 5 Business Guide will provide equal benefit to businesses and consumers. Consumers will have greater convenience and immediate access to quality businesses, services and promotions in their local area. Businesses will be able to keep in direct contact with consumers via SMS technology, plus be provided with a better understanding of consumer demand and their own customers through data provided to our clients via their administration tools.
How does Top 5 differ from its competitors?
In the printed format, the Top 5 Business Guide has an aesthetically appealing cover design as well as a contemporary feel and layout. Search categories within the magazine are colour coded for added convenience, and a handy note taking section is also included alongside the business listings. Individual northern and southern editions have been developed to provide consumers with more localised information and a more compact, easier to use format.
The Top 5 Business Guide online has a number of unique and innovative features that set it apart. Interactive maps, real time news and weather, foreign language options, free classified advertising, community information, conversion charts and calendar.
For businesses a unique administration tool allows clients to update their content at anytime, keeping current promotions and specials dynamic. Additionally, their advertisement is regularly rotated from its category listing to the Top 5 home page to provide greater exposure for every advertiser.
What makes a business a Top 5 business?
If a business perceives itself to be different from its competitors, potentially a market leader, it knows that consumers will expect to find it listed in the Top 5 Business Guide. This is the first real opportunity for businesses who do feel they have something more to offer to stand up and brand themselves as different from their competitors.
Is five providing enough choice?
The Top 5 Business Guide is a direct response to extensive market research. In the age of information, consumers are being overloaded with choice. Sorting through information which is irrelevant to source the information you require is both frustrating and time consuming. Consumers don't just require it, they demand greater convenience when sourcing local businesses and services. Top 5 is answering that demand by providing, concise, relevant, local information.
Both online, via sms, and print, the Top 5 Business Guide online offers a rapid, simple and accessible alternative to many current information sources.
How will Top 5 be promoted?
Top 5 is committed to becoming a household name. That is why we have committed over $1million dollars to branding and media in the first year alone. As well as traditional mediums, ongoing activity will include a range of consumer cross-promotions and key community focused sponsorships.
