The new eye-catching 15 second TV commercial
is finished and screening on Channel 7 now! The
message is colourful and bold 'Less is definitely
best' and we're going to feature prominently during
the AFL season. Channel 7 share the license rights
this year and we aim to position ourselves well.
The new eye-catching 15 second TV commercial
is finished and screening on Channel 7 now! The
message is colourful and bold ‘Less is definitely
best’, and we’re going to feature prominently during
the AFL season. Channel 7 share the license rights
this year and we aim to position ourselves well.
Win a Nissan X-Trail
Speaking of billboards, have you seen the Top 5
Nissan X-Trail on the road? Along both sides of the
vehicle the message is clear – ‘Win this Car’.
Thanks to Total Nissan, Cannington one lucky
person who shops at a Top 5 business, will drive
away in a brand new Nissan X-Trail STS Automatic
4x4, valued at over $40,000.
This competition runs through your entire advertising
cycle until September 2007. The majority of Top 5
clients are already proudly displaying the POS entry
boxes for the “Win a Nissan X-Trail” competition in
their businesses.
That’s over 1500 boxes all across the
metropolitan area.
Anyone shopping can complete an entry
form at the point-of-sale every time they
buy, or they can register their purchase
online, any time at www.top5guide.com.au
Guaranteed to encourage shoppers to
spend more often at Top 5 businesses.
A Top 5
‘Welcome to Western Australia’
The Top 5 Guide has arranged to place complimentary
copies of the Top 5 Guide in the Arrival Halls of both
the Qantas and Virgin Domestic terminals, and now
international passengers will be able to collect a
copy when they arrive too.
From early March copies will be in high profile on
Information Desks and stands. We have placed stickers on the cover welcoming passengers to
Western Australia and the Top 5 Guide as a source
for local information and businesses they will need
whilst they are visiting Perth.
Many of Perth’s busy Immigration and Relocation
Agents have taken delivery of quantities of the Guide
to give away to their clients arriving in Perth from
interstate and overseas. Also many Perth hotels also
have the Guide in their guest rooms.
Money Saver
Every two months Money Saver is distributed to
over 500,000 Perth homes. You will find the Top
5 Guide inside advertising our ‘Free Classifieds’
and the monthly prizes and bargains available on
the website. It’s all designed to drive more traffic
to www.top5guide.com.au.
More good reading
The State Library in the Perth Cultural Centre at 25
Francis Street, has also taken delivery of a large
quantity of Guides for distribution from their popular
Information Desk. Copies of both the North and South Guides have also been delivered to the Battye Library
to be registered and lodged in the State Library
archives along with all WA publications.
Top 5 goes Google
Everyone’s hitting Google these days to find out
anything and everything. It’s an extraordinary service.
Well Top 5 has put a campaign together which directly
refers “Googlers” searching for Perth businesses to
our dynamic web site. That way your business will be
found quicker, easier and more often.
The Greatest $100K Giveaway
There has never been such a large cash giveaway ever before on Perth radio, but Top 5 did it with Mix 94.5 in April – and what an impact it had. With more than 95,000 online registrations and over 4 weeks, 100 finalists were selected to join Botica’s Bunch for breakfast on Monday 23 April.
What a broadcast, and Top 5 owned the airwaves between 5.30 and 9. The energy and excitement on the roof of Austereo’s new building in Roberts Road, Subiaco was electric! Just after 8am, Fred Botica told the Top 5 finalists to snap the locks on their briefcases and reveal the winner!
At that moment Top 5 changed Louise Ammendolea's life forever with another $100,000. She and husband Alf were ecstatic.
The morning after Louise emailed Top 5 to say – "I've woken up and thought did that really happen yesterday, or was it all a dream? Then I looked at the huge cheque and thought – No, it really was real! All thanks to the Top 5 Guide and Mix 94.5 you’ve given my family and me the best, best day of our lives".
Radio
Currently the Top 5 radio adverts can be heard on
882 6PR throughout March, and we co-sponsor ‘Buy
Swap & Sell’ on Saturday and Sunday mornings
which drives more traffic to the website for our
‘Free Classifieds’.
In mid-March ahead of the major competition, we
will start a new campaign on Mix 94.5,
and in April, we will commence a special SMS
campaign on the other Austereo station, 92.9,
directed at younger consumers, encouraging them to
shop with Top 5 businesses!
You can also hear Top 5 ads on Magic FM in
the northern suburbs, and we have just started
sponsorship for 10 weeks of ‘Talking Boxing’ and the‘Martial Arts Talk Show’ between 1660 and 1700
Sunday afternoons on 90.5 Sport FM.
Even the Department of Transport had some
positive comments about our display on
Wrightway Road Training’s most popular
vehicle. “Slim, sexy and available now” says it
like it is. We are presently arranging to brand
other vehicles in the training fleet.
Cannington Greyhounds
If you’re going to the dogs take our lead and
check out our banner on the back straight. It’s
a winner!
Perth Woman
The latest Autumn edition of this popular magazine
will be available in March, and you will find a full
page advert promoting our competition to win flights
to China with Singapore Airlines. There are three sets
of return tickets to be won online, so get yourself a
copy and go online for your chance to win.
Homes & Living
Also hot off the press, keep your eye open for another
Top 5 full page advert in the next (2007) Homes&Living
Apartments Annual. The focus is on the categories of
the Guide and the theme is lifestyle!
In development...
We’re also looking at a campaign strategy to put
Top 5 in high-profile locations along major traffic
routes in the northern and southern suburbs.
